Yoga Thoughts

Video, audio, & written thoughts, rants, & other great blog content.

How Long Should Your Intro Offer Be?

It's a simple question: How Long Should Your Intro Offer Be? But the real answer requires a much larger discussion. Why? Because it's the wrong question... (Skip to the video at the bottom) This is a question that I continually asked when I owned my studio, and I address this topic with...

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The New Class Pass (2018)

Why are some yoga studio owners recently turning away Class Pass clients and choosing to turn off the Class Pass API integration in their Mindbody system? (To watch the video skip to the bottom) Since its inception in 2013, Class Pass has been a controversial player in the wellness industry,...

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Yelp for yoga studios? Yay or nay?

For some yoga / pilates / fitness studio owners, Yelp is the bane of their existence. Okay maybe not the bane of their existence but an enormous pain in the arse. For many of us opting out of Yelp altogether seems like the easiest solution. The problem is, Yelp is a consumer based review...

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Negative Online Reviews

Negative online reviews about your yoga studio are like anti-unicorns. They suck. But one of may favourite quotes is "if no one is complaining about you, you're not marketing hard enough" highlights a unique perspective. To stand out from the crowd you have to try to position your yoga business...

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Dangerous Niche Practices?

If you've watched any of my videos you're probably clear that I promote carving out your own niche as a yoga business. But when does that carving need to stop? In a recent article on rise of the vegan they highlight a London Café who completely ditched cows milk and publicly advertised it as a...

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Studio owner's aren't paid enough

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